With the advent of the internet and several social media, there are tons of brand new opportunities for underground artists. Becoming successful in the music world has never been this easy and more feasible than it is now.
Several big names in the music industry today emerged for social media. We have the likes of Fireboy DML, Rema, and a host of others who were one way or the other made through social media especially Instagram.
Every kid with an internet connection and a mobile phone can easily record a song and publish it online with no stress. The internet today is being flooded with new music every day.
It’s hard to ignore the fact that music today has moved form pretty simple lyrics to words that do not exist. They are several instances like Flavour’s song “Porokoto Pokoro Pakoroba.”
With the type of lyrics that are being put out today by Nigerian artiste, it would be pretty hard for an artist who sang “If I could run away, I’d run with you far way” to compete with someone who spills out “Bolanle Pepper Dem Oh” on the dance floor.
Trust me when I say I’ve cracked the code to how you can become a successful Nigerian act with just a single.
1. Quality
Like they say “Quality is important in any business,” however, quality is the most important aspect of growing your music. Most Upcoming artiste has no idea about quality. Their rhymes are crappy, mixing and mastering are awful and their music overall doesn’t sound professional. The easiest way to stand out among the crowd is your uniqueness and quality. Get yourself a studio with a decent condenser microphone, a better sound card and find someone who will mix and master your songs at least semi-professionally. If you sound professional, people will think you are a professional. This single step will put you ahead of other upcoming acts. Keep in shape.
I believe this it’s already self-explanatory. You can’t be looking like Rick Ross and expecting your female fans to appreciate you. You should be able to throw off your shirt at any time and you need to have the right body shape and packs to do so (not hungry packs Oohh lol). Iyanya and Flavour have been able to use this logic in pulling the crowd when they are on stage. If u are a female artiste also, you need to be in shape and form. Shed off those unwanted fats around your stomach and reserve it for your his and bust because by doing so, you will attract more male fans with your sexy body (just like Mercy Ike of BBNaija) also when you have sex body other artistes will want you to be in their videos and pictures
2. Show Some Skin
We are currently in the 21st century and Nigerians love daring performances. To have an engaging concert, you must be willing to show some part of your body like D’banj and throw your shirt to the crowd like Iyanya. Tiwa savage has also used her never aging body to promote herself there are some crazy photos of her on her Instagram page and it ends up making her trend for a while.
3. Jump On Trends
There is a saying that “Good publicity is good publicity. Bad publicity is good publicity. No publicity is bad publicity. Being in the news is the Key! Naira Marley, for instance, became successful after his case with the EFFC. 2baba trended after impregnating several women, Zlatan also used Tacha (BBNaija) body odor to trend. In a nutshell, whatever is trending whether good or bad try to use it to your advantage.
4. Get A Slogan
We all know ” Kapachumerimericubanko” “Aiye” “Skepe” “NBG” “Marlian” “No Leave No Transfer” there are so many of them and I am 100% certain that without mentioning names you all know people that have those slogans.
5. Make Yourself Official
No matter how upcoming and unknown you are, you need to look official so you can be able to stand out among others. Make sure to get that official look of the pros. If you look like a pro your listeners and fans will assume you are a pro. Get a good graphic designer and get a neat, authentic and customized logo.
6. Feature A Well Known Artiste
Getting a track with a well-known artist will grow your fan base and also would take you to the limelight. After Bella Shmurda featured Olamide in Vision 2020. He becomes know. Nothing will boost your credibility more than a collaboration with a medium well-known artist. When Davido introduced Peruzzi he featured him on almost every track one, Peruzzi gains more recognition after the linked up with 2baba on Amaka. Let’s also look at Larry Gaga, he is known today because of his collaboration with big names. Although as an upcoming artist we know it’s not easy, but if you are willing you can.
7. Promote Your Brand
The best things are not always free, spend on your self, promote your brand don’t be reluctant when it comes to spending, in the present Nigerian music industry if you can’t pay the right people I am sorry to say this your music is going nowhere. Work with OAPs, social media publicists, radio, TV and satellite channels, magazines, DJs, bloggers, music promotion companies and others.
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